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The ECoC evidence base

The Archive

Forty years of European Capitals of Culture in their own words: what cities promised, what they did, and what the evaluations found.

documents
411

documents

cities
178

cities

evaluations
50

evaluations

bid books
180

bid books

1985–2030

title years covered

All shelvesEvaluations 50Monitoring and progress reports 1Bid books 180Panel reports 86Strategies and action plans 5Research, guides and frameworks 35Sent in by members 54Published by cities 11
TypeBid book (pre-selection) 14Bid book (final selection) 22Selection panel report 1Monitoring panel report 1Ex-post evaluation 18Research 1 Any type
What the document types mean
Bid book (pre-selection)
A city's first application for the title, judged by the selection panel to make the shortlist.
Evidence of intent: what a city promised, not what it delivered.
Bid book (final selection)
A shortlisted city's full, final application for the title, with its programme, budget and plans.
Evidence of intent: what a city promised, not what it delivered.
Selection panel report
The EU expert panel's assessment of the bids in one competition, with its reasons and its recommendation.
Context: useful background, not a city's own evidence of what happened.
Monitoring panel report
The EU expert panel's report on a designated city's preparations before its title year, with its advice.
Context: useful background, not a city's own evidence of what happened.
Ex-post evaluation
An assessment, written after the title year or a programme, of what it actually achieved, usually by independent evaluators.
Evidence of outcome: what actually happened.
Monitoring or progress report
A city's own report on how its programme is going, written while it runs, with the figures it has tracked.
Evidence of outcome: what actually happened.
Strategy
A city's long-term plan or policy for culture, including legacy strategies and council decisions.
A plan: how a city meant to deliver and keep going.
Action plan
A concrete plan of what a city or organisation will do, by when and with what resources.
A plan: how a city meant to deliver and keep going.
Guide or toolkit
Practical how-to material that others can reuse: guides, toolkits, handbooks and templates.
Context: useful background, not a city's own evidence of what happened.
Research
Studies, frameworks and papers across one or more cities, written by researchers rather than by a city.
Context: useful background, not a city's own evidence of what happened.
Other
Anything else: news, memos, programme brochures and documents that fit no type above.
Context: useful background, not a city's own evidence of what happened.

14 documents of type bid book (pre-selection) for “Audience development”

Clear
Ask Encore: “Audience development”An answer from across the Archive, every claim cited to its document.

Found inside the documents

  • Žilina 2026 — Pre-selection
Žilina · 2026

4.3 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. [A] AUDIENCE DEVELOPMENT According to the EU Study on audience development (2017, A. Bollo, C.

  • Ljubljana 2025 — Pre-selection
    Ljubljana · 2025

    Q4.3 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. LJ 2025 is being created as a platform for the development of methods of presentation of cultural…

  • Larissa 2021 — Pre-selection
    Larissa · 2021

    …performance capable of developing new audiences. In less than a month, the video on YouTube has over 7.600 views. Overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Magdeburg 2025 — Pre-selection
    Magdeburg · 2025

    This clearly shows us in which sectors new, innovative approaches and rethinking are necessary to reach the young Magdeburg audience. Another important fact is that 80% of the students say they like to live in Magdeburg but only 50% stay…

  • Tampere 2026 — Pre-selection
    Tampere · 2026

    AUDIENCE DEVELOPMENT IS a proven method and best practice for artistic and cultural operators to meet their larger mission in society: getting their voic- es heard, enhancing their potential impact and there- by improving the wellbeing of…

  • Ptuj 2025 — Pre-selection
    Ptuj · 2025

    …developing approaches in this field. *** https:/www.w3.org/WAI/standards-guidelines/wcag/ 43 Outreach 4.3 — Explain your overall strategy for audience development, and in particular the link with education and participation of schools.

  • Nitra 2026 — Pre-selection
    Nitra · 2026

    …described above are also set out in Q19 in the chart which sets out ideas for growing cultural participation as part of the Nitra 2026 audience development strategy.

  • Plungé 2022 — Pre-selection
    Plungé · 2022

    …which included telephone interviews, when part of the civil society actively expressed their opinions, ideas and suggestions due to the development of the overall project program.

  • Dublin 2020 — Pre-selection
    Dublin · 2020

    Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. The first step is listening to people’s concerns, ensuring we can programme work that is relevant and…

  • Tripolis 2021 — Pre-selection
    Tripolis · 2021

    Organisation of thematic presentations to special audiences such as architects, journalists, artists, professional associations, youth clubs, political parties etc.

  • Split 2020 — Pre-selection
    Split · 2020

    …as Community Cultural Champions, encouraging their neighbours to take an active part in Split 2020. 8 4 21) Explain your overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Piran 2025 — Pre-selection
    Piran · 2025

    Strategic audience development goes beyond increasing visitor numbers, aiming to build community ownership, participation, relationship with, and support for the organisation, its programme and its people” — (B.

  • Ioannina 2021 — Pre-selection
    Ioannina · 2021

    …will be created, so that they may be transformed into permanent in- stitutions of the city. 63 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Hildesheim 2025 — Pre-selection
    Hildesheim · 2025

    Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. ›Devoted to the audiences‹ – the future claim of the The- atre for Lower Saxony, devised by its designated…