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The ECoC evidence base

The Archive

Forty years of European Capitals of Culture in their own words: what cities promised, what they did, and what the evaluations found.

documents
411

documents

cities
178

cities

evaluations
50

evaluations

bid books
180

bid books

1985–2030

title years covered

All shelvesEvaluations 50Monitoring and progress reports 1Bid books 180Panel reports 86Strategies and action plans 5Research, guides and frameworks 35Sent in by members 54Published by cities 11
TypeBid book (pre-selection) 14Bid book (final selection) 22Selection panel report 1Monitoring panel report 1Ex-post evaluation 18Research 1
What the document types mean
Bid book (pre-selection)
A city's first application for the title, judged by the selection panel to make the shortlist.
Evidence of intent: what a city promised, not what it delivered.
Bid book (final selection)
A shortlisted city's full, final application for the title, with its programme, budget and plans.
Evidence of intent: what a city promised, not what it delivered.
Selection panel report
The EU expert panel's assessment of the bids in one competition, with its reasons and its recommendation.
Context: useful background, not a city's own evidence of what happened.
Monitoring panel report
The EU expert panel's report on a designated city's preparations before its title year, with its advice.
Context: useful background, not a city's own evidence of what happened.
Ex-post evaluation
An assessment, written after the title year or a programme, of what it actually achieved, usually by independent evaluators.
Evidence of outcome: what actually happened.
Monitoring or progress report
A city's own report on how its programme is going, written while it runs, with the figures it has tracked.
Evidence of outcome: what actually happened.
Strategy
A city's long-term plan or policy for culture, including legacy strategies and council decisions.
A plan: how a city meant to deliver and keep going.
Action plan
A concrete plan of what a city or organisation will do, by when and with what resources.
A plan: how a city meant to deliver and keep going.
Guide or toolkit
Practical how-to material that others can reuse: guides, toolkits, handbooks and templates.
Context: useful background, not a city's own evidence of what happened.
Research
Studies, frameworks and papers across one or more cities, written by researchers rather than by a city.
Context: useful background, not a city's own evidence of what happened.
Other
Anything else: news, memos, programme brochures and documents that fit no type above.
Context: useful background, not a city's own evidence of what happened.

57 documents for “Audience development”

Clear
Ask Encore: “Audience development”An answer from across the Archive, every claim cited to its document.

Found inside the documents

  • Žilina 2026 — Pre-selection
Žilina · 2026

4.3 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. [A] AUDIENCE DEVELOPMENT According to the EU Study on audience development (2017, A. Bollo, C.

  • Trenčín 2026
    Trenčín · 2026

    …results in used by Organisations involed in Access audit process customised documents used by facilitators Explain your overall strategy for audience development and in particular the link with education and the participation of schools.

  • Ljubljana 2025 — Pre-selection
    Ljubljana · 2025

    Q4.3 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. LJ 2025 is being created as a platform for the development of methods of presentation of cultural…

  • Debrecen 2023
    Debrecen · 2023

    …management structure, a special Director- ate of Social Relations and Participation will be cre- ated which will include a Participation and Audience Development Manager.

  • Magdeburg 2025 — Final selection
    Magdeburg · 2025

    …launch the networking forum during the implementation phase and for this to be retained as part of the legacy beyond 2025. 73 Opening Access: Audience development and cultural education Audience development If we are going to succeed in…

  • České Budějovice (Budweis) 2028
    České Budějovice (Budweis) · 2028

    Audience Development efforts: ⚫ Deepening the relationship of current audiences with cul- ture and art. ⚫ Motivating current audiences to attend more often and try new things.

  • Larissa 2021 — Pre-selection
    Larissa · 2021

    …performance capable of developing new audiences. In less than a month, the video on YouTube has over 7.600 views. Overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Magdeburg 2025 — Pre-selection
    Magdeburg · 2025

    This clearly shows us in which sectors new, innovative approaches and rethinking are necessary to reach the young Magdeburg audience. Another important fact is that 80% of the students say they like to live in Magdeburg but only 50% stay…

  • Dornbirn 2024 — Final selection
    Dornbirn · 2024

    Sound without Borders could bring unexpected genres of live music into kebab shops and shisha bars, so that audiences can mix and mingle. The programme Helping Hands will give the elderly the chance to have more assistance and company when…

  • Three Sisters 2020 — Final selection
    Three Sisters · 2020

    …21: Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. Building sustainable audiences for culture is to the core of our culture-led development for the Three…

  • Brno 2028
    Brno · 2028

    …in Brno are more emancipated and even have their own communication channels, such as the Roma TUKE.TV, with which we are collaborating in the development of the Brno 2028 projects.

  • Bourges 2028 — Final selection
    Bourges · 2028

    …We will work with the Abbé Pierre Foundation and its partners to include in several projects an It’s not Luxury-moment allowing vulnerable audiences to attend Bourges 2028 events in symbiosis with other audiences.

  • Tampere 2026 — Pre-selection
    Tampere · 2026

    AUDIENCE DEVELOPMENT IS a proven method and best practice for artistic and cultural operators to meet their larger mission in society: getting their voic- es heard, enhancing their potential impact and there- by improving the wellbeing of…

  • Timișoara 2021
    Timișoara · 2021

    We put the audience-development-driven research package to the forefront as the one objective that defines the success of the project. It does so by keeping in mind that audience development is the driver of the Cultural Programme…

  • Banja Luka 2024 — Final selection
    Banja Luka · 2024

    …Jataci, Intersection (I am an emotional creature and Labels), CCM, Film at Every Corner, Faceprints, MZ 73 Explain in detail your strategy for audience development, and in particular the link with edu- cation and the participation of…

  • Rijeka 2020 — Evaluation Report
    Rijeka · 2020

    I participated in quite a few capacity building programmes in the area of au- dience development, in the field of development, entrepreneurship, production...

  • Limerick 2020 — Final selection
    Limerick · 2020

    Groups Volunteers Marginalised/ Disadvantaged Minorities Older People Disability New Irish Communities Traveller Community Homeless Audience Development Strategy Recruit 220 volunteers Activate Specialist Volunteers/ Citizen Researchers /…

  • Nova Gorica 2025
    Nova Gorica · 2025

    AUDIENCE DEVELOPMENT WHAT? A wide-ranging GO! 2025 cross-border audience develop- ment strategy which includes activities directly managed and delivered by GO! 2025 itself.

  • Galway 2020
    Galway · 2020

    …WINDOW ON THE WORLD p38 projects also provide further evidence of our commitment to universal access and providing inclusive experiences for audiences with disabilities.

  • Ptuj 2025 — Final selection
    Ptuj · 2025

    …with disabilities, as we want to build on their knowledge in developing approaches in this field. 4.3 — Explain in detail your strategy for audience development, and in particular the link with education and the participation of schools.

  • Ptuj 2025 — Pre-selection
    Ptuj · 2025

    …developing approaches in this field. *** https:/www.w3.org/WAI/standards-guidelines/wcag/ 43 Outreach 4.3 — Explain your overall strategy for audience development, and in particular the link with education and participation of schools.

  • Novi Sad 2021
    Novi Sad · 2021

    EXPLAIN YOUR OVERALL STRATEGY FOR AUDIENCE DE- VELOPMENT, AND IN PARTIC- ULAR THE LINK WITH EDUCA- TION AND THE PARTICIPATION OF SCHOOLS The key principles that audience develop- ment strategy will be based on include: - Educational…

  • Dubrovnik 2020 — Final selection
    Dubrovnik · 2020

    …Dubrovnik2020 projects rely on the wisdom of the more experienced generations, not in order to ghettoize older generations in a separate audience group but, on the contrary, to actively involve them as the co-creators of the cultural…

  • Osijek 2020 — Final selection
    Osijek · 2020

    Audience Development The Osijek 2020 audience development strategy is focused on the entire population of the city and O₂ region, with emphasis on: — Children – children of preschool and elementary school age, children who are addicts…

  • Kalamata 2021 — Final selection
    Kalamata · 2021

    …enable more elderly people to attend events and participate in an even bigger variety of projects. 68 21. ― Explain your overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Nitra 2026 — Pre-selection
    Nitra · 2026

    …described above are also set out in Q19 in the chart which sets out ideas for growing cultural participation as part of the Nitra 2026 audience development strategy.

  • Plungé 2022 — Pre-selection
    Plungé · 2022

    …which included telephone interviews, when part of the civil society actively expressed their opinions, ideas and suggestions due to the development of the overall project program.

  • Piran 2025 — Final selection
    Piran · 2025

    Audience development, alongside project management, developing a deeper understanding of the climate crisis and culture, project management and budgeting were stated as important.

  • Tampere 2026 — Final selection
    Tampere · 2026

    The basic challenge for audience development is that people using cultural services tend to remain the same – a homogenous group which gets older, but new audiences hardly follow.

  • Dublin 2020 — Pre-selection
    Dublin · 2020

    Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. The first step is listening to people’s concerns, ensuring we can programme work that is relevant and…

  • Katowice 2029
    Katowice · 2029

    Our approach to audience development and the links to education and schools The idea of Play! is itself an audience development strategy. With our ECoC concept we invite citizens to play to convince them that culture is not as scary as it…

  • Tripolis 2021 — Pre-selection
    Tripolis · 2021

    Organisation of thematic presentations to special audiences such as architects, journalists, artists, professional associations, youth clubs, political parties etc.

  • Split 2020 — Pre-selection
    Split · 2020

    …as Community Cultural Champions, encouraging their neighbours to take an active part in Split 2020. 8 4 21) Explain your overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Piran 2025 — Pre-selection
    Piran · 2025

    Strategic audience development goes beyond increasing visitor numbers, aiming to build community ownership, participation, relationship with, and support for the organisation, its programme and its people” — (B.

  • Rijeka 2020
    Rijeka · 2020

    Audience-centric thinking guides RI:2020, not because it is finally a priority for the EU but because many of our European partners have been crucial in bringing a “visitor perspective” into EU cultural policy in recent years.

  • Ioannina 2021 — Pre-selection
    Ioannina · 2021

    …will be created, so that they may be transformed into permanent in- stitutions of the city. 63 Explain your overall strategy for audience development, and in particular the link with education and the participation of schools.

  • Selection panel report — Romania ECoC 2023 (final selection)
    2023

    …The panel recommends a further in-depth review of the CCI sectors with an emphasis on job creation, in partnership with the city’s economic development strategy.

  • Kaunas 2022 — 1st monitoring report
    Kaunas · 2022

    The main aim of training is to improve skills in audience development in order to become an active advocate for inclusive, accessible, and participatory culture.

  • Hildesheim 2025 — Pre-selection
    Hildesheim · 2025

    Explain your overall strategy for audience development, and in particular the link with education and the participation of schools. ›Devoted to the audiences‹ – the future claim of the The- atre for Lower Saxony, devised by its designated…

  • Also matching the title, city or themes

    Bodø 2024

    Bodø · 2024

    Galway 2020 — Monitoring Report

    Galway · 2020

    Galway 2020 — Evaluation Report

    Galway · 2020

    Valletta 2018 — Final Report

    Valletta · 2018

    EC Ex-Post Evaluation — Aarhus, Pafos

    Aarhus & Pafos · 2017

    Aarhus 2017

    Aarhus · 2017

    EC Ex-Post Evaluation — 2016 (San Sebastián & Wrocław)

    San Sebastián & Wrocław · 2016

    San Sebastián 2016 — Evaluation Report

    San Sebastián · 2016

    EC Ex-Post Evaluation — 2015 (Mons & Plzeň)

    Mons & Plzeň · 2015

    EC Ex-Post Evaluation — Umeå, Riga

    Umeå & Riga · 2014

    Marseille 2013

    Marseille-Provence · 2013

    EC Ex-Post Evaluation — Tallinn, Turku

    Tallinn & Turku · 2011

    Liverpool 2008 — Impact Assessment

    Liverpool · 2008

    Liverpool 2008 — Baseline Report

    Liverpool · 2008

    Liverpool 2008 — Baseline Report

    Liverpool · 2008

    Luxembourg City 2007 — Evaluation Report

    Luxembourg & Greater Region · 2007

    European Cities of Culture. Oct 1994

    Cross-city (Network of Cultural Cities of Europe) · 1994

    Glasgow 1990 — Monitoring Report

    Glasgow · 1990