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The Impact of Cultural Events on City Image (Rotterdam 2001)

2001

Source: The Impact of Cultural Events on City Image (Rotterdam 2001)

Background research or a framework, useful for context across cities.

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This academic paper examines how Rotterdam's 2001 European Cultural Capital event influenced the city's image. Using surveys of over 2,000 visitors and interviews with policymakers, researchers found the city's cultural image improved, though physical elements like modern archite

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